SELECTS

The Good Health Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or related products that promote fitness through exercise and healthy lifestyle choices. They seek publications that provide topics on weight loss and working out at the gym or in the comfort of their own home. They have the purchasing power to buy publications and products that range from muscle sculpting magazines to treadmills.  

This group of individuals is comprised of men and women who purchase books and magazines for information on workout routines, nutrition, weight loss, enhanced energy, muscle toning, and deep breathing relaxation techniques. They choose exercises that strengthen the heart and keeps arteries clear to reduce the risk of heart disease, high cholesterol, high blood pressure, and obesity. The exercises include aerobics, weight training, walking, jogging, swimming, dancing, cardio, stretching, step workouts, ad kick boxing. To feel re-energized and reduce daily stresses, these individuals also engage in fitness activities like meditation, yoga, and Pilates. Staying physically active helps these individuals maintain a trim waistline, fight disease, and feel younger. 

Along with books and magazines, consumers in the Good Health Publication and Product Buyers list purchase related products like vitamins, supplements, diet beverages, dumb bells, step benches, yoga mats, mini-trampolines, wrist weights, resistance bands, jump ropes, pedometers, body fat testers, leggings, headbands, wristbands, sweat suits, jogging suits, athletic footwear, heart rate monitors, helmets, bicycles, punching bags, and treadmills. They buy products through offline and online multichannel sources like book stores, catalogs, e-commerce sites, retail and wholesale stores, infomercials, and direct mail marketers.  

Good Health Publication and Product Buyers are responsive to marketing offers from retailers, direct mail and email marketers, book publishers, lifestyle magazines, personal trainers, nutritionists, weight loss groups, health care providers, sporting goods, fitness centers, and beauty suppliers.