The gay and lesbian community is a growing market and makes up a large part of the US population. These individuals are proven to be highly educated, have disposable income, and are members and donors of gay and lesbian associations and organizations.

These men and women purchase gay and lesbian videos, magazines, and books. They support same sex marriage and are often politically active; supporting candidates who support equal rights for gays and lesbians.

Wealthy gay and lesbian couples without children may also travel a great deal, using their relative freedom and large dual incomes to engage in various travel adventures.

These consumers are interested in the people, events, and experiences that impact the lives of gay men and lesbians across the country.