Game Masters Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of traditional games to play with family and friends. These consumers purchase products ranging from board games to toy trains for afternoons of old fashioned fun. The non-electronic game industry (including games, puzzles and outdoor sports toys) is estimated at over $5 billion with continuing upward trend. This masterfile puts marketers in touch with consumers who have the disposable income to buy indoor and outdoor games to play with their children, family members or when neighbors have a get-together. Games bring people together, relieve stress and promote fun. People gather around the table to play indoor games like cards or checkers. They play board games revolving around mystery, building wealth, capturing an opponent, and word scrambles. When games move to the outdoors, these active consumers prefer to fly kites or battle it out with badminton. All game players typically enjoy challenges, strategy, and social connection with others.

This masterfile is comprised of data lists filled with consumers who are:

• Parents
• Single/Married/Retired
• Outdoor recreation enthusiasts
• Backyard barbecuers
• Social/Party Planners
• Gift Buyers

Product Selections: (+$15/M)

Board Games

Outdoor Games (Croquet, Badminton, etc)

Backgammon

Chess

Dart Boards

Playing Cards

Puzzles

Toy Trains

Generic Games

Kites

MAILING IS IDEAL FOR: Retailers, credit card issuers, bed and bath stores, interior designers, children’s offers, publishers, home and garden, handymen, storage and organization suppliers, furniture providers, home decor providers, and catalogers.