The Education Dive K-12 Dedicated Email list allows marketers to target senior education administrators who subscribe to Education Dive, a digital B2B publication providing busy professionals with a comprehensive snapshot of top headlines and trends. Subscribers in this list want top news stories and feature articles delivered straight to their inboxes on topics concerning education at the primary grade to high school level. They are in need of products and services ranging from computer equipment to school supplies for effective classroom preparation and student learning.

Subscriber Profile:

• 56% work within a school system
• 47% are in school administration or IT
• Job titles include Principal, VP, District Superintendent

Industry Overview: K-12 school administrators play a leading role when it comes to running a school system efficiently and cost-effectively to ensure the best learning experience for students. These decision-makers develop curriculums, implement school policies, create a positive learning environment, manage budgets, and hire teachers and support personnel.  Administrators are highly educated professionals and work in public, private and charter school systems.School administrators seek time-saving news briefs, insight on teaching trends, tips on management techniques, and products that provide solutions to today’s educational challenges.

Hot Topics:

• Education policy
• Assessment and learning
• Classroom technology
• Online learning, Blended learning
• K-12 policy

These education professionals purchase products such as: Trade journals, computers, software, office equipment, electronics, PDAs, mobile devices, reward incentives, PA systems, office supplies, audio/video equipment, organizational supplies, storage supplies, telecommunication systems, business travel supplies and school transportation.

Ideal list users include: Textbookpublishers, computer manufacturers, software developers, business apparel providers, educational publications, school and office supply providers, recruiters, facilities maintenance providers, security providers, technology suppliers, school promotional gear suppliers, school transportation providers, ongoing education suppliers and food service suppliers.