SELECTS

The Dental Hygienist from Medical Trends targets dental professionals who assist dentists in the care and treatment of patients. 

This group allows you to target intelligent, ambitious, educated professionals.  This target group has attended either a dental hygiene program and received a certificate or an associate’s degree, or they have a bachelor’s or master’s degree from a dental hygiene school accredited by the American Dental Association.

Continuing education is essential to keep up with dental advances and license requirements.  Not only do they attend classes, workshops, conventions, and seminars, dental hygienists also read journals, articles, magazines, and publication to stay current in dentistry. 

Dental hygienists are the first person a patient sees on a visit.  They perform the exam and clean teeth and gums, removing plaque, stains, and tartar.  They take x-rays, administer fluoride, update the patient’s record, instruct on flossing, brushing, and proper oral hygiene.  Some make diagnosis for the dentist to interpret and assist in making treatment plans.  A dental hygienist works with dentists, dental assistants, and technicians.  There is strong competition in this field.  Half of all hygienists work part-time, so many are employed in more than one dentist office.  Flexible scheduling is common.  Dental hygienists need an assortment of tools such as hand and rotary instruments, ultrasonic devices, x-ray machines, mouth mirrors, and dental explorers and scalers.  To protect themselves and their patients from infectious disease, they wear masks, gloves, and safety glasses. 

These healthcare professionals are mid-level wage earners.  Many in this group are married or live with a partner; some have children.  They typically hold a mortgage.  They are internet savvy and enjoy electronics such as laptops, notebooks, smart phones, iPads, iTouch, and Blackberries.  Professional and social networking are accomplished through social media sites such as LinkedIn and Facebook.  They utilize on-line banking and bill paying.  They search the web to find information on parenting, homework help, and vacation destinations.  To help balance the pressures of work and home demands, they may hire out some of the household chores such as lawn, home, and, car maintenance, cleaning, banking, grocery shopping, and other personal errands.  Many in this group volunteer for charitable organizations.  They enjoy movies, music, video games, sports, cars, boats, social causes.  This group is concerned about their physical fitness.  They strive to maintain a healthy lifestyle by eating right, exercising, and taking vitamin supplements.  They may have a gym membership, run, or bike.  They may take martial arts, yoga, spin, Zumba or other exercise classes.