List Rental - Responce Solutions

Consumer Trends Turning 50 Masterfile

Consumer Trends Turning 50 Masterfile reaches direct response buyers who are turning 50 this year and who have made two or more offline or online purchases of a variety of products. These shoppers have purchased items from health products, collectible and novelty items, garden products, home décor, children’s products, clothing, accessories, beauty products, crafts, to electronics, and more. Selectable by month and year of birth, this list is ideal for a variety of age specific offers.

SEGMENTS SELECTS

1,613,362 Total Universe / Universe Rate $95.00/M
6 Month Recency + $10.00/M
1 Month Recency + $25.00/M
3 Month Recency + $15.00/M
Email Addresses $175.00/M

DESCRIPTION

Consumer Trends Turning 50 Masterfile reaches direct response buyers who are turning 50 this year and who have made two or more offline or online purchases of a variety of products. These shoppers have purchased items from health products, collectible and novelty items, garden products, home décor, children’s products, clothing, accessories, beauty products, crafts, to electronics, and more. Selectable by month and year of birth, this list is ideal for a variety of age specific offers.
  
These active baby boomers embrace turning 50. They have a renewed sense of confidence and new-found freedom and look forward to having the opportunity to do things they’ve long dreamed about but never had the time.  Health, finance, relationships, and personal enrichment are part parcel of an active and rewarding life after 50. Some are just switching gears and change focus now that they have an empty nest.  They are looking forward to retirement, spending time with grandkids, having extra time to travel, taking continuing education courses, learning a new sport, and taking on a new hobby.

 

This data is sourced from SKU level purchasing transactions making this a powerful and responsive list for direct marketers. Selectable by product line, purchase amount, gender, and recency this file is a dynamic and responsive direct mail list.

 

Product Categories:

Collectibles

Novelty Items

Sewing Products

Health & Beauty Products

Weight Control

Sporting Equipment

Children’s Apparel

Children’s Toys

Appliances

Automotive

Bath

Cosmetics

Crafts

Domestics

Electronics

Food

Furniture

Games

Garden

Gifts

Health Products

Home Decor

Home Office Supplies

Household Hardware

Jewelry

Kitchen Items

Magazines

Medical Supplies

Men's Clothing

Outdoors Equipment

Patio Products

Pet Supplies

Pool

Religious Items

Tools & Equipment

 

This list is ideal for age specific campaigns, consumer publications, catalogs, fundraising, credit card, and insurance offers. 

 

 

ORDERING INSTRUCTIONS

 

$10+ 5.00/M
$100+ 20.00/M
$25+ 10.00/M
$50+ 15.00/M
Age 8.00/M
Childs Age Range 10.00/M
Credit Card Buyers 10.00/M
Dollar Amount 10.00/M
Ethnic/Ethnicity 15.00/M
Gender/Sex 5.00/M
Home Owner 10.00/M
Income Select 10.00/M
Lifestyle 15.00/M
Mail Order Buyers 10.00/M
Marital Status 10.00/M
Month and Year of Birth 20.00/M
Presence of Child 10.00/M
Product 10.00/M
Product Line
Purchase Amount
Recency
SCF 10.00/M
State 10.00/M
Suppression 150.00/F
Transmission 75.00/M
Zip 10.00/M

ADDRESSING

CD ROM 50.00/F
DISKETTE 50.00/F
EMAIL 75.00/F