List Rental - Responce Solutions

Child's Play Apparel and Outdoor Gear Buyers

The Child's Play Apparel and Outdoor Gear Buyers mailing list allows marketers to target consumers who make a minimum of 3 purchases a month for apparel and clothing that keep infants and children protected from the weather. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from rain gear to snow boots. This consumer audience is comprised of men and women of varying ages, incomes, education, and ethnicities. These consumers include parents, grandparents, family members, and friends who buy their children garments to wear over their daily clothing to keep out the winter cold, keep them dry when raining, warm when playing in the snow, and protected from the sun.

SEGMENTS SELECTS

553,578 Total Universe / Universe Rate $95.00/M
1 Month Buyers + $25.00/M
3 Month Buyers + $15.00/M
6 Month Buyers + $10.00/M
12 Month Buyers + $5.00/M

DESCRIPTION

The Child's Play Apparel and Outdoor Gear Buyers mailing list allows marketers to target consumers who make a minimum of 3 purchases a month for apparel and clothing that keep infants and children protected from the weather. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from rain gear to snow boots.

 

This consumer audience is comprised of men and women of varying ages, incomes, education, and ethnicities. These consumers include parents, grandparents, family members, and friends who buy their children garments to wear over their daily clothing to keep out the winter cold, keep them dry when raining, warm when playing in the snow, and protected from the sun. With approximately 74 million children in the U.S. under the age of 18, these kids all rely on outwear throughout the year. Consumers in this list buy trendy and fashionable over clothes that make kids feel good about their appearance and let them move about in comfort. The parents and grandparents in this list are very active in their child’s or grandchild’s life and spare little expense when it comes to dressing their baby, toddler, tween or teen in the latest fashions.

 

Children’s clothing and apparel stats and trends:

  • In 2015, the children's wear market in the United States was estimated to have reached $156.8 billion.
  • Women typically drive 70-80% of all consumer purchasing
  • Trend for apparel buyers is to continue to spend on children's clothing, especially high-end brands
  • Buyers shop online, thrift stores, department stores, and specialty retailers

OUTERWEAR PRODUCTS PURCHASED: Coats, sweaters, rain gear, jackets, snow boots, mittens, caps, hats, gloves, scarves, vests, blazers, snow pants, pullovers, insulated bibs, overcoats, wraps, and swimwear cover-ups. Children’s outerwear buyers also purchase related apparel like footwear, diapers, pants, tops, swim wear, sweaters, shirts, tees, shorts, pajamas, dresses, hats, gloves, jackets, coats, socks, and undergarments.

 

MAILING LIST IS IDEAL FOR: retail stores, apparel providers, game manufacturers, educational facilities, youth activity organizers, recreational and camp organizers, entertainment industry, travel agencies, preschools, toy and hobby providers, health care providers, DVD suppliers, credit card issuers, insurance agencies, children’s publications and more.

 

 

  •  
       

 

ORDERING INSTRUCTIONS

State $10.00/M
SCF $10.00/M
Zip Code $10.00/M
Gender $10.00/M
Age $10.00/M
Income $10.00/M
Child Age $15.00/M
12 Month Buyers $5.00/M
6 Month Buyers $10.00/M
3 Month Buyers $15.00/M
1 Month Buyers $25.00/M
Product $15.00/M
Language Preference $10.00/M
Ethnicity $10.00/M
Date of Birth Year $10.00/M
Date of Birth Month $10.00/M
Maritial Status $10.00/M
Education Level $10.00/M
Political Party $10.00/M
Generations in HH $10.00/M
Presence of Child $10.00/M

 

ADDRESSING

Key Coding $5.00/M
EMAIL $100.00/F
FTP $100.00/F