The Ailments – Childhood Bedwetting group targets parents and caretakers of children ages 6 – 12 who suffer from not being able to control their urine.   A bedwetters’ average age is 6. 

This group often seeks the help of pediatricians and specialist doctors for this condition, which is often a result of kidney or bladder disease, sleep disorder, tensions, or emotional issues.  These kids find relief through prescription medications, drugs, and pharmaceuticals.  They also combat their condition by restricting fluids and receiving psychological therapy. This allows them to participate in childhood activities which otherwise would be imposable, such as attending sleepovers and group play dates with friends.    

In addition to medications, these consumers also utilize bedwetting alarms, Pull-ups, diapers, and plastic mattress covers to keep pajamas, sheets, bedding, and mattresses dry through the night.  They also purchase stain removers, batteries for alarm systems, overlay and mattress pads. 

Parents and caregivers in this group are ideal prospects for back to school apparel and school supply offers, sporting equipment, educational toys, and daycare / after school programs.  They utilize social media and the internet to get information and tips on balancing work and home life, maintaining the family budget, child friendly recipes, parenting tips, and vacation destinations and deals.  They also research movies, television shows, and CDs to ensure their content is appropriate for their age children. 

Cancelled orders are subject to a $100/F cancellation fee plus any applicable production charges.