The Cat Lover's Publication and Product Buyers list reaches pet owners who have made two or more purchases of magazines or books dedicated to the health and happiness of their cat or kitten. These pet magazine subscribers and book purchasers seek articles and product reviews to make informed decisions on caring for their feline friends. They have the purchasing power to buy products ranging from cat litter to pet medications.

The audience in this list is comprised of men and women who are animal lovers and have one or more cats in the household. Cat owners enjoy the companionship of a variety of felines including Siamese, tabbies, calicos, angoras, and more. Cats are excellent mouser catchers and keep homes, workshops, and garages free of rodents and pests. These owners take their pets to the veterinarian regularly for routine check-ups, shots, spaying, or neutering services. They purchase digital and print publications featuring topics from experts on raising a healthy kitten, getting the proper nutrition, maintaining the health of an aging cat, pros and cons of declawing, and indoor exercise activities. Cat owners also enjoy the additional features found in their favorite cat publications including cute kitten photos and personal pet stories. They often donate their time and money to aid in the support of their favorite local or national animal welfare cause.

Along with publications, these consumers purchase cat-related merchandise and products including pet food, treats, cat sweaters, brushes, pet carriers, collars, feed bowls, flea and tick control, pet beds, pet medications, cat toys, scratching posts, vitamins, cat figurines, and cat wall art. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, catalogs, e-commerce sites, infomercials, mobile marketing campaigns, and email or direct mail marketing.

Cat Lover's Publication and Product Buyers are responsive to marketing offers from retailers, veterinarian service providers, pet product suppliers, pet groomers, book publishers, kennels, animal welfare charities, shelters, clubs, credit card issuers, and direct mail and email marketers.