The Business Opportunity Profit Generator mailing list reaches consumers who have made two or more purchases of books, magazines, or related products to research or participate in an income-producing business opportunity.  They are ambitious men and women looking to invest their time and financial resources in opportunities such as home-based businesses or affiliate programs.  They have the purchasing power to buy products ranging from financial magazines to computers.

This group of consumers wants the freedom of being in business for themselves.  They want the potential of creating unlimited income possibilities and are actively seeking to invest in legitimate income-generating opportunities.  They need the supplemental income to support their family or indulge in extra luxuries like travel, vacation homes, or a new automobile.  They are open to starting home based businesses, joining affiliate programs, purchasing a franchise, owning and operating vending machines, and participating in multi-level marketing (MLM) opportunities.  They are interested in business opportunities in industries such as food and beverage, automotive, health and beauty, entertainment, home goods, fitness, and pet care.  They purchase books and magazines on business management, sales and marketing techniques, and customer service.

Beside books and magazines, consumers in the Business Opportunity Profit Generator mailing list need cutting edge products and services for successful operation.  They purchase products through offline and online sources including book clubs, catalogs, websites, bookstores, infomercials, and direct mail marketers.  They buy computers, software, office supplies, storage supplies, countertops, display cases, business wear, home office equipment, electronics, mobile devices, and cleaning supplies.  They require services from electricians, marketers, web designers, advertisers, printing suppliers, internet providers, and telecommunications providers.

Business Opportunity Profit Generator seekers are responsive to marketing offers from retailers, direct mail and email marketers, franchisers, continuing education providers, financial institutions, credit card issuers, business magazines, book publishers, and tradeshow coordinators.