The Breaking Waves Surfing Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or general merchandise related to the sport of surfing. These athletic enthusiasts search for the biggest waves and surf off the coasts of locations like California or Hawaii. They have the purchasing power to buy publications and products ranging from surf magazines to wet suits.

This list targets a customer base of male and female consumers who buy surfing merchandise for themselves and as gifts for the surfer in their life. They are athletic individuals with highly developed motor skills, balance, strength and endurance. They battle ocean currents and rip tides to find the ideal cresting wave to ride into shore. They spend much of their time at the beach or in the water “hanging ten.” They are proficient at long boarding, short boarding, and paddle surfing. They are extreme sports enthusiasts who enjoy the challenges and power of riding ocean waves. They surf for pleasure and surf competitively to win championships. They purchase magazine subscriptions and books featuring fitness, muscle toning, surfing, nutrition, and fashion.

Along with books and magazines, individuals in the Breaking Waves Surfing Publication and Product Buyers list purchase related merchandise. They buy surfboards, body boards, wave skis, skimboards, kneeboards, goggles, board shorts, surf mats, scuba suits, beach apparel, beach footwear, sun care products, surfing videos and DVDs, and duffel bags. When hanging out at the beach, they purchase beach umbrellas, ice chests, snorkels, Frisbees, cabanas, backpacks, and beach bikes. Individuals in this list buy merchandise through offline and online multichannel sources like retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.

Breaking Waves Surfing Publication and Product Buyers are responsive to marketing offers from retailers, email and mobile marketers, vitamin and supplement providers, sporting good suppliers, travel and event coordinators, credit card issuers, DVDs and video providers, book and magazine publishers, and health clubs.