List Rental - Responce Solutions

Back Country Supply Product Buyers Masterfile

Back Country Supply Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of outdoor recreation equipment and supplies to hunt, fish, camp and more. These consumers purchase products ranging from tents to kayaks to enjoy nature wilderness areas to their fullest. The outdoor recreation is a multi-billion industry and includes activities like camping, canoeing, skiing, rock climbing, biking, birdwatching, surfing, hiking, backpacking, rafting, swimming and more.

SEGMENTS SELECTS

639,445 Total Universe / Universe Rate $95.00/M
1 Month Buyers + $25.00/M
3 Month Buyers + $15.00/M
6 Month Buyers + $10.00/M
12 Month Buyers + $5.00/M

DESCRIPTION

Wilderness Supply Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of outdoor recreation equipment and supplies to hunt, fish, camp and more. These consumers purchase products ranging from tents to kayaks to enjoy nature wilderness areas to their fullest. The outdoor recreation is a multi-billion industry and includes activities like camping, canoeing, skiing, rock climbing, biking, birdwatching, surfing, hiking, backpacking, rafting, swimming and more. Each year over 45 million people plan a weekend or vacation to camp in the great outdoors and enjoy the plentiful activities the outdoors offers. This masterfile gives marketers the opportunity to reach consumers who love adventure, challenge, physical activity, and outdoor destinations. They bring along binoculars, pocket knives, prepared meals, and camping furniture to set up camp with their family and friends in the woods, national parks, along streams, desert, and lakes. Marketers can reach consumers who pursue outdoor interests and activities that bring satisfaction and pleasure to their lives.

 

This masterfile is comprised of data lists filled with consumers who are:

  • Single/Married/Retired
  • Households with Children
  • Outdoorsmen and women
  • Kayakers/Canoers
  • Gift Buyers
  • And many more

 

PRODUCT SELECTIONS: (+$15/M)

Outdoors- General

Sleeping Bags

Pocketknives/Outdoor Knives

Accessories

Binoculars

Outdoor Recreation Books

Tents

Camping Furniture

Camping Cookware

Kayaks/Canoes

PURCHASE OUTDOOR PRODUCTS: binoculars, tents, camping gear, ice chests, sleeping bags, air mattresses, air pumps, cook stoves, camping chairs, foldable tables, canoes, pocketknives, canoe paddles, safety gear, helmets, life vests, first aid kits, and outdoor apparel.

 

MAILING IS IDEAL FOR: Retailers, credit card issuers, lifestyle publications, travel coordinators, vacation destination providers, RV dealers, sporting goods stores, outdoor adventure coordinators, and financial institutions. 

 

 

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ORDERING INSTRUCTIONS

State $10.00/M
SCF $10.00/M
Zip Code $10.00/M
Gender $10.00/M
Age $10.00/M
Income $10.00/M
Child Age $15.00/M
12 Month Buyers $5.00/M
6 Month Buyers $10.00/M
3 Month Buyers $15.00/M
1 Month Buyers $25.00/M
Product $15.00/M
Language Preference $10.00/M
Ethnicity $10.00/M
Date of Birth Year $10.00/M
Date of Birth Month $10.00/M
Maritial Status $10.00/M
Education Level $10.00/M
Political Party $10.00/M
Generations in HH $10.00/M
Presence of Child $10.00/M

 

ADDRESSING

Key Coding $5.00/M
EMAIL $100.00/F
FTP $100.00/F