The Athletic Edge Men’s Footwear Product Category Buyers list targets consumers who have made 3 or more purchases of footwear for athletic and recreational wear. They purchase products ranging from tennis shoes to hunting boots for athletic performance and foot safety. This audience is also responsive to related offers for men’s active wear, sports equipment, and grooming supplies.

This list puts marketers in touch with primarily male consumers who purchase shoes to golf 18 holes, hike a trail, hunt spring turkey, and more. They are active men who enjoy the outdoors and want a shoe that is functional and long wearing for rigorous use. They buy exercise and sports footwear for jogging, soccer, football, baseball, basketball and tennis. They also buy shoes for recreation like boating, fishing, snowmobiling, and hiking. This audience buys the latest footwear fashions made of quality materials that support arches and reduce foot fatigue and injury. Along with footwear, this audience is receptive to apparel offers and outdoor gear. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Men’s shoe products purchased: Sneakers, hikers, basketball, cross training, high tops, lace up, running/jogging shoes, cleats, snow boots, river shoes, hunting boots, and boat shoes

Receptive to offers in: lifestyle magazines, shoe organization, shoe horns, shoe repair kits, leather conditioners, sun care, hygiene, electronics, mobile devices, fragrances, grooming supplies, exercise equipment, sports equipment, food and beverages, vitamins and supplements

List Purchasers: publishers, apparel providers, travel organizers, automotive accessory providers, outdoor adventure guides, sporting goods stores, jewelers, fragrance providers, fitness centers and gyms, pharmaceuticals, and credit card issuers