Anchor Water Sports Product Buyers Masterfile mailing list allows marketers to target men and women who have made at least 3 product purchases of equipment and accessories to enjoy watersports such as swimming and kayaking. These avid enthusiasts purchase products ranging from surfboards to sun protection for hours of enjoyment in the sun and water.

BUYERS PROFILE:

Consumers who pursue watersports spend an average of $19 billion on gear, accessories and vehicles with another $66 billion spent on travel related expenses to reach pool, resort, lake, river, and ocean destinations. They are outdoor recreation enthusiasts who choose watersports to stay fit and active as well as participate in team competitions. They enjoy the health benefits that exercising on the water can bring including reduced risk of heart disease, improved muscle tone, increased endurance, weight management, stress reduction and increased energy levels. They often purchase boats and camping equipment to enjoy extended stays in the great outdoors. They are health conscious individuals who exercise, make healthy lifestyle choices and eat nutritious foods to stay in top condition.

Watersports:

• Scuba diving/snorkeling/Swimming

• Rafting/Canoeing/Kayaking

• Boating/Water Skiing

• Wakeboarding/Surfing

• Parasailing/Rowing/Stand Up Paddling

PURCHASE PRODUCTS: life vests, towables, knee boards, wet suits, water shoes, snorkeling gear, pool floats, sports and lifestyle magazines, paddles, oars, water skis, scuba equipment, snorkels, fins, masks, swim gear, diving suits, goggles, swim caps, eye protection, sunglasses, first aid kits, skin care, travel accessories, storage racks, trailers and cargo holders.

MAILING IS IDEAL FOR: Retailers, credit card issuers, sporting goods stores, publications, travel coordinators, health clubs and gyms, fitness equipment manufacturers, food and beverage industry, vitamins and supplements, boat manufacturers, financial institutions, outdoor recreation providers, and safety instructors.