List Rental - Responce Solutions

American Stationery Catalog Blow In Program

The American Stationery Blow In Program allows marketers to reach consumers who purchase personalized stationery and related accessories as well as bridal shower invitations and gifts. These consumers have the discretionary income to purchase products that surpass mass-produced “off-the-shelf” quality. They want unique invitations, paper products and gifts that delight their recipients.

SEGMENTS SELECTS

3,192,000 Total Universe / Universe Rate $35.00/M

DESCRIPTION

The American Stationery Blow In Program allows marketers to reach consumers who purchase personalized stationery and related accessories as well as bridal shower invitations and gifts. These consumers have the discretionary income to purchase products that surpass mass-produced “off-the-shelf” quality. They want unique invitations, paper products and gifts that delight their recipients. These consumers “think out of the box” and purchase products ranging from wedding invitations and favors to hand-bordered stationery. The American Stationery Catalog features high quality personalized stationery, informal notes, business stationery and related products for personal use and gift giving. The items are especially geared towards an upscale, literary audience who enjoy purchasing a "wardrobe" of stationery products.
  

Consumer Quick Stats:

  • 85% Female
  • 65% aged 50+
  • 81% Married
  • 50% enjoy incomes above $85,000
  • 84% homeowners

Mailing Quantities:

MAIL QTY

IN HOME DATE

PIECES DUE

370,000

07/11/16

06/13/16

385,000

08/08/16

07/11/16

417,000

09/06/16

08/08/16

760,000

10/03/16

09/05/16

1,100,000

11/07/16

10/10/16

160,000

12/05/16

11/07/16

 

These consumers want unique products they can personalize to send to loved ones. Whether sending a “thinking of you” note or planning a wedding, they go the extra mile to choose invitations and gifts that elicit a personal touch. With the American Stationery blow in program, you target consumers who have a high propensity to purchase from upscale gift catalogs and websites. They choose products that reflect personality, creativity and artistry. They take the time to pen a personal note versus a quick email. From trendy to traditional, American Stationery adds a touch of customized elegance not readily found with off the shelf products.

 

Besides stationery and invitations, these consumers order related products including glassware, labels, stamp ware, party accessories, notepads, save the date cards, and tableware. Individuals who purchase personalized stationery and wedding products also buy high quality goods that complement their lifestyles. They purchase daily products including housewares, kitchenware, home decor, apparel, mobile devices, electronics, arts and crafts goods, food and beverages and more.

 

Consumers in this mailing list are receptive to marketing offers from party suppliers, gift retailers, credit card issuers, arts and crafts wholesalers, event planners, caterers, catalogers, hobby stores, and more.

 

Blow-in card sizes

 

 

 

Minimum – 5” width X 3 1/2” length X .007 (Hi-Bulk) paper caliper or 70# Offset.

Maximum – 6 ½” width X 6” length X .0095” (Hi-Bulk) paper

 

DIMENSIONS

  • 
        Maximum Size: Inquire
        Minimum Size: Inquire
        Oversized: Inquire
        Maximum Weight: Inquire
        Overweight: Inquire
        Maximum Inserts: 1   

 

ORDERING INSTRUCTIONS

 

 

 

ADDRESSING