Reach both amateur and professional gardeners and horticulturalists with Wildflower, Perennial, and Annual Gardener. Gardeners invest a lot of time and money into their seeds, herbs, vegetables, plants, bulbs, fertilizer and soil.  These active outdoor designers look to their garden as an outdoor retreat and a serene place to relax.  Many horticulturalists maintain their nursery of flower, plants, or trees year round. They enjoy growing fruits and vegetables for their own consumption, and take great care in all stages of their harvest. They build greenhouses to keep their flowers and plants in the right amount of sunlight and shade as well as a warm and humid climate.

These horticulturalists are active landscapers and growers who look to gardening magazines, how-to-guides and catalogs to keep up with the latest trends in gardening and to purchase gardening tools and accessories such as flower pots, planters, rakes, shovels, hoes, spades, and gloves.

These avid gardeners have the discretionary income to enjoy the finer things in life.  Not only are their gardens and yards impressive, they also own gorgeous homes and fine automobiles.  In addition to gardening, many of these outdoor designers also enjoy entertaining guests, cooking, traveling to foreign and exotic vacation destinations, and have a keen interest in environmental issues.