Equestrian Sports Tack Buyers allows you to market to consumers who enjoy horses and horseback riding. These horse lovers have made purchases of horse products, riding equipment, horse collectibles, or horse magazine subscriptions. They enjoy the outdoors, and take a stand on environmental  and animal welfare causes.

These equine fanatics purchase saddles, riding boots, riding helmets, gloves, feed, whips, spurs, jumps, apparel, blankets, collectibles, jewelry, calendars, books, or anything horse themed. They enjoy casually riding horses, English riding, Western riding,  reading about how to care for horses, competing in horse races, and dressage or show jumping. 

Many have formed their own online communities and belong to chat boards, read online and offline horse books and horse magazines, and subscribe to newsletters to stay up to date and research new products or events, and to educate themselves and others about horses.