Outside the box thinking for inside the package success.
With 40+ years of combined industry experience, the Insert Media team is comprised of dedicated professionals who strive to become an extension of your marketing team.
We aim to learn your business model and understand your customer base to develop a strategy that will ensure your campaigns deliver results. We are dedicated to being fiscally responsible with our clients’ budgets and time. Our recommendations are strategic, effective and actionable.
Connecting You With Key Customers
Our media planners will help you choose the best vehicles to connect with consumers, including:
- Package inserts
- Newspaper solo inserts and ROP
- Sunday coupon publications (FSIs)
- Magazine advertising (on-page, inserts, and onserts)
- Cooperative mailers
- Card decks
Full-Service Campaign Capabilities
Your campaign will be strategic and effective, every step of the way. We won’t waste your time or money. Our capabilities include:
- Competitive analysis
- Campaign planning
- Media buying
- Creative & production development
- Continuous review of performance and results analysis
- Custom reports
Insert Media Management
In addition to servicing your new customer acquisition needs, we can also help you generate additional revenue by selling advertising space into your company’s outbound shipments to non-competitive companies. Our strong corporate relationships can promote your program to hundreds of advertisers. Our team will execute all operational tasks, freeing you of the day to day management.
Insert Management Services Include:
- Budgets and Forecasting
- Develop promotional materials and marketing efforts
- Process orders, manage program availability and timing
- Work with the fulfillment/distribution centers
- Invoice advertisers and provide monthly revenue analysis
Benefits of Insert Media
Reach prospects with purchasing power while they’re engaged and receptive to new offers. You can include your offer into media vehicles that target by demographics or geography similar to that of your customer profile.
Insert Media can be used as a lower cost channel than direct mail. Since we buy media year round, you’ll benefit from our lower negotiated rates.
Including your offer into packages or publications is viewed as an endorsement from the company the consumer already trusts and relies on
Insert media has a large universe potential of more than 3 billon consumers annually.
Let us get to work for you! Contact Heather Massiello today at 239-938-7383 or email.